Did you know that 61% of marketers have claimed that SEO is their number one priority in their marketing?
It’s no secret that search engine optimization (SEO) is one of the most important aspects of online marketing. What’s less clear, however, is how SEO has changed over the years and what you need to do to stay ahead of the curve.
SEO techniques that worked 10 years ago are now obsolete, and if you’re not up-to-date on the latest trends you could see your website traffic drop off dramatically.
Stay ahead of the competition by reading our guide on the latest SEO trends. In this guide, we’ll show you how SEO has changed over the past 10 years and what you need to do to stay ahead of the curve.
Search Engines Have Become Smarter
Search engines have gotten smarter at recognizing spammy content and low-quality links. This makes it harder for websites that use these tactics to rank well. Google has also introduced new algorithms such as RankBrain, which help them understand how users interact with websites. Based on these interactions, they improve their search results.
Because of this, SEO is no longer just about having keywords in your title tags or publishing lots of quality content – it now requires a more holistic approach that takes into account the user experience, the quality of your links, and other factors.
Mobile Search Is on the Rise
Another big change in SEO over the past 10 years is the rise of mobile search. More and more people are using their smartphones to search for information online, so your website must be optimized for mobile devices. This includes having a responsive design, fast loading speed, and easy-to-use navigation.
Voice Search Is Gaining Popularity
With the release of smart speakers such as Amazon Echo and Google Home, the popularity of voice search has grown significantly in recent years. Since people speak differently than they type, it’s important to optimize your content for this type of search.
To do this, use natural language and long-tail keywords that include more conversational phrases. You can also integrate FAQs into your content to ensure that you’re providing the best possible answers to users’ questions through voice searches.
No More Keyword Stuffing
While keywords are still an important element of SEO, the days of keyword stuffing your content to rank well in search results are long gone. Keyword density is not a ranking factor at all anymore.
To rank well today, you need to focus on providing high-quality content that speaks directly to your target audience. This not only helps you gain more traffic but also improves user engagement and boosts conversions as well.
Prioritization of Mobile-First Indexing
Mobile-first indexing means that Google will now use the mobile version of your website for indexing and ranking. This is because more people are using mobile devices than ever before to search the web.
You need to make sure that your mobile site is good as or better than your desktop site. Click here to find out what is an SEO campaign.
Stay Up-to-date With the Latest 2022 SEO Trends
SEO is always changing and evolving to keep up with the latest search engine algorithms. If you want your website to stay at the top of the search results, you need to be aware of these local SEO trends and adapt your strategy accordingly.
Make sure to check it out for more tips on how to improve your ranking and drive traffic to your site.