There are close to 32 million small businesses operating in the United States today. This highlights the intense competition that exists for market share. For businesses that don’t have large marketing budgets, growing market share and improving consumer recognition can feel like an uphill challenge.
However, there are enormous benefits to focusing on your business’s online presence. 93% of American are using the internet in 2022, a figure that has been steadily rising since the turn of the century. Paying close attention to your brand’s online presence is an effective way to grow your reach, awareness, and loyalty, and generate sales.
In this blog post, we will share useful business tips to help you improve your brand’s online presence.
Make SEO Your Best Friend
SEO stands for search engine optimization. It is a digital marketing strategy that aims to improve a website’s visibility and ranking on search engine results pages.
According to Google, 88% of people who perform a local search will visit a related store within one week. SEO increases organic discovery and improves the quality of website visits by focusing on your business’s target audience.
There are many effective ways to boost your business website’s SEO. Central to improving your business’s SEO game is to create a Google Business Profile (formerly Google My Business).
Have an Engaging Social Media Presence
Your business’s social media channels present an opportunity to build close and meaningful relationships with the public. When posting on social media, the key is to focus on engaging content that facilitates a two-way conversation.
Show your human sign on social media, keep response times speedy, be consistent in branding across different channels, and utilize multimedia features such as live stream videos. This will help with your brand’s recognition and create loyal customers.
Improve Your Website’s Aesthetics
Studies show that online visitors to websites are able to form an opinion within just 0.05 seconds. This highlights the importance of making a good impression with your online presence. Take a look at your current website and see if there are areas that could be improved.
Further to the aesthetics, it’s important to pay attention to website speed, functionality, calls-to-action, and ease of use. Your website reflects your business as a whole. If it feels tired and outdated, people aren’t going to hang around and will instead look elsewhere.
We also recommend that you pay attention to your website’s blog. Not only will an active blog section improve your business’s SEO, but it will also position it as a leader within its industry.
Increase the Online Presence of Your Business
Looking to improve your online presence? The above tips will help with business growth and position your business at the forefront of customers’ minds.
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